My Mindshare 10-point Declaration

1. My mindshare is mine;

2. My mindshare has real monetary value;

3. I have a right to sell, trade or keep my mindshare as I choose;

4. Nobody is entitled to take my mindshare without my permission;

5. Unsolicited and intrusive advertising amounts to mindshare theft;

6. Mindshare theft is wrong;

7. I have a right to resist mindshare theft;

8. I demand media that does not deal in stolen mindshare;

9. I support media that respects my mindshare;

10. The world is better when individuals control their mindshare and their media.