The key to unlocking the value of mindshare is what we call targeting.

Targeting simply means delivering the right bid to the right person.

At the top of your mindshare page, you will find questions that enable bidders to target their bids to you.

Targeted bids tend to be more valuable and more interesting.

When you enter your ZIP code, you can recieve bids that are locally relevant.

When you enter your year of birth, you can receive bids that are age-appropriate.

And when you answer simple yes/no questions, you will see bids that are more and more interesting to you.

When you visit your account page, you can see how you answered questions. After 30 days, you will have the option to change your answer to some questions and some questions will be automatically re-asked after a period of time.

It is in this manner that we are able to deliver highly relevant and valuable bids to you.