The vision fulfilled, sometimes slowly, sometimes quickly

The following comes from George Gilder‘s book Telecosm, written ten years ago, but I just finished reading it for the first time. Since I tend to read his books ten years after initial publication, and he seems to be at least ten years ahead of himself, we are both right on time.

In a world where advertisements are read only by people who choose to read them, the quality sharply improves. Freed from the meretricious need to appeal to passing strangers, advertisers ascend to a higher cultural level. The hokiness and smarm we associate with Madison Avenue dissipates and the advertiser makes an honest effort to convey as much information as possible in as compelling as possible a style. Advertising becomes an art of truth rather that an art of deceit.

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Jim Bursch  I am the creator of MyMindshare.


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