Using a contest to stimulate participation
http://www.npr.org/templates/story/story.php?storyId=121452513
Here in the United States, an office of the Pentagon held an unusual contest earlier this month. Researchers wanted to see how thousands of people around the world could compete and collaborate to solve a problem that was too big for any one individual. The task was to find balloons scattered around the U.S. Competitors posted information and misinformation on Twitter and other social networking sites. Dr. Peter Lee is with DARPA, the Defense Advanced Research Projects Agency, which sponsored the contest.
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