How’s this:
MyMindshare is an online marketing system that effectively and meaningfully connects marketers with consumers. It combines a bidding system like Google Adwords with a rating system like Digg.com with simplicity and usability like Craigslist. By harnessing the built-in incentives of a free market, MyMindshare aligns the interests of both marketers and consumers so that they can get together on equally valuable terms.