When you are trying to build something new and different, there is a lot of tension between simplicity and complexity. Almost by definition, something novel cannot be simple. It’s not easy to teach somebody something new, especially when your hold on their attention is very tenuous. That is my constant battle with MyMindshare.

The variety of ways that bids can be targeted at MyMindshare necessarily increases the level of complexity. It’s the skin’s job to cover up the complexity and put a simple, understandable face on MyMindshare.

For me, personally, that is the fun part of MyMindshare. I am constantly asking myself, how can I make this simpler? What is important for the user to know? What is not? How can I make it easier to understand and use?

My challenge is to make it simple up front, and then gradually introduce complexity as the user learns more and more about the principles and methods of MyMindshare.