My name is Jim Bursch and you can blame me for MyMindshare.
It all started in December, 2004, when I posted on my personal blog that I was fed up with the intrusiveness and waste of advertising and I decided to do something about it. In the following years I built MyMindshare to bring consumers and marketers together in a meaningful and valuable way. Below is the text of that post, and it still holds up today.
Los Angeles, CA
I’ve got an idea I think I’m going to work on. Let’s see if I can express it. Hang on, this may be rough.
CONDITION A: I hate advertising…
… when it is intrusive
… when I’m interested in something else
… when it is wasteful and litter.
CONDITION B: I like advertising…
… when it is entertaining or informative
… when it is for something I am interested in
… when it is delivered when and where I want/need it
Advertisers and I have something in common. We want to get together under Condition B, but we don’t know how. I want to solve that problem.
Currently, advertisers and I are mediated. We’re mediated by network television; we’re mediated by newspapers and magazines; we’re mediated by the Media.
I want to disintermediate advertising.
Advertisers have something I want, and I want to go directly to advertisers to get it. I have something advertisers want, and they should be able to come directly to me for it. My idea is the create a space for us to meet.
Essentially, it’s a market place where consumers sell their brand awareness and status as a customer; where advertisers buy brand awareness and customers directly from consumers.