TED on advertising

This blog is a companion to MyMindshare.com and is about marketing with respect to mindshare (see My Mindshare 10-point declaration below) .

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mind-share n.

the amount of attention required by something, the time spent thinking about something

1. My mindshare is mine.

2. My mindshare is valuable.

3. I have a right sell, trade, or share my mindshare as I choose.

4. Nobody is entitled to take my mindshare without my permission.

5. Unsolicited and intrusive advertising amounts to mindshare theft.

6. Mindshare theft is wrong.

7. I have a right to resist mindshare theft.

8. I demand media that does not deal in stolen mindshare.

9. I support media that respects my mindshare.

10. The world is better when individuals control their mindshare and their media.