It’s all about selling now
The following was composed for an email to a colleague. I like it so much, I decided to share it with everyone!
I am taking the focus off of the money part, and putting it on the utility of the site as a marketing platform and a sorting tool for the web. The money part is, of course, integral to the functioning of the site, but I find resistance to it, usually in one of these forms:
1. too good to be true
2. must be some sort of scam
3. amounts are so small as to be insignificant
4. people are turned off by money motivation
All the above is erroneous when it comes to MyMindshare, but it can’t be avoided when we are dealing with preconceptions.
I have come up with this “elevator” pitch:
“MyMindshare is an online marketing system that effectively dis-intermediates advertisers and consumers. Our slogan is “Find your audience, find your fans.” If you want to find people to visit your web site, page, or blog, then MyMindshare can help you.”
I am directing the marketing of MyMindshare at the advertiser side of the equation for a couple of reasons.
1. If you explain what MyMindshare does to a consumer, and then ask the consumer, “Does this solve a current problem for you?” the answer is likely “no.”
2. If you explain what MyMindshare does to an advertiser, and then ask the advertiser, “Does this solve a current problem for you?” the answer is likely “yes.”
3. Every advertiser is also a consumer; not every consumer is also an advertiser.
4. The activity of advertisers at MyMindshare creates incentives for consumers. That is the beauty of MyMindshare.
The primary objection for advertisers is the lack of consumers at MyMindshare. There is only one way to overcome this objection:
Convince advertisers that their participation in MyMindshare will attract consumers. This is a straight-forward selling job.
--If you haven't already, please join MyMindshare to realize the full value of your mindshare.
Jim Bursch I am the creator of MyMindshare. 