Your mindshare has real monetary value, and I would like to invite you to join MyMindshare so that you can realize that value.

Back in December, 2004, I posted on my personal blog that I was fed up with the intrusiveness and waste of advertising and I decided to do something about it. In the following months I built MyMindshare to bring consumers and advertisers together in a meaningful and valuable way. Below is the text of that post, and it still holds up today. For more, visit MyMindshare, The Blog.

Cheers!

Jim Bursch
Founder
MyMindshare, Inc.

I've got an idea I think I'm going to work on. Let's see if I can express it. Hang on, this may be rough.

CONDITION A: I hate advertising...

... when it is intrusive
... when I'm interested in something else
... when it is wasteful and litter.

CONDITION B: I like advertising...

... when it is entertaining or informative
... when it is for something I am interested in
... when it is delivered when and where I want/need it

Advertisers and I have something in common. We want to get together under Condition B, but we don't know how. I want to solve that problem.

Currently, advertisers and I are mediated. We're mediated by network television; we're mediated by newspapers and magazines; we're mediated by the Media.

I want to disintermediate advertising.

Advertisers have something I want, and I want to go directly to advertisers to get it. I have something advertisers want, and they should be able to come directly to me for it. My idea is the create a space for us to meet.

Essentially, it's a market place where consumers sell their brand awareness and status as a customer; where advertisers buy brand awareness and customers directly from consumers.