Your mindshare has real monetary value, and I would like to invite you to join MyMindshare so that you can realize that value.

Back in December, 2004, I posted on my personal blog that I was fed up with the intrusiveness and waste of advertising and I decided to do something about it. In the following months I built MyMindshare to bring consumers and advertisers together in a meaningful and valuable way. Below is the text of that post, and it still holds up today.

Cheers!

Jim Bursch
Founder
MyMindshare, Inc.

I've got an idea I think I'm going to work on. Let's see if I can express it. Hang on, this may be rough.

CONDITION A: I hate advertising...

... when it is intrusive
... when I'm interested in something else
... when it is wasteful and litter.

CONDITION B: I like advertising...

... when it is entertaining or informative
... when it is for something I am interested in
... when it is delivered when and where I want/need it

Advertisers and I have something in common. We want to get together under Condition B, but we don't know how. I want to solve that problem.

Currently, advertisers and I are mediated. We're mediated by network television; we're mediated by newspapers and magazines; we're mediated by the Media.

I want to disintermediate advertising.

Advertisers have something I want, and I want to go directly to advertisers to get it. I have something advertisers want, and they should be able to come directly to me for it. My idea is the create a space for us to meet.

Essentially, it's a market place where consumers sell their brand awareness and status as a customer; where advertisers buy brand awareness and customers directly from consumers.